Purpose - The aim of this study is to explore the degree to which total quality management (TQM) practices were adopted at the Jordan Universities and the corresponding competitive advantage achieved. Design/methodology/approach - To achieve this purpose, we have suggested four primary hypothesis and eight secondary ones as an independent variables, and the competitive advantage as a dependent one. Data were gathered through a questioner of (62) figure distributed to nine (9) private and state universities scattered at the north, the mid and the southern part of Jordan. Stastical measures like mean, standard deviation, t test, correlation and regression analysis were used. Findings – The result reflect the followings: 1) The investigated Universities have adopted relatively the basic principle of TQM philosophy. 2) Data show a strong relationship between the TQM constructs and competitive advantage has been established. 3) Data also show a strong support for the influence of the quality of educational services on TQM implementation effectiveness on competitive advantage.

The book discusses the communication process in more comprehensive approach, brief, and more linked to the learning outcomes. The main purpose of the book is to enhance the student's skills and knowledge in the field of communication that will enable him/her to enter the job market more effectively.